BSA Insights

BSA Blueprint for Global IT Competitiveness

Technology innovation drives economic growth and improves people’s daily lives, but countries cannot take innovation for granted. They must actively promote it with public policies that foster development of new technologies. As the leading advocate for the global software industry, the Business Software Alliance (BSA) champions national policy frameworks that protect intellectual property, attract and welcome talent from around the world, invest in basic science, create exceptional schools, promote open markets, ensure fair competition, and build trust and confidence in technology.

The blueprint outlined here is broadly applicable for all countries aspiring to thrive in today’s globally integrated digital economy.

Promote Job Creation by Fostering Creativity and Innovation

Robust intellectual property protections — including copyright, patent and trademark laws — provide the very foundation for creative enterprise to flourish.

BSA recommends the following:

Strong intellectual property enforcement

  • Raise awareness among the public about the roles that intellectual property rights play in fostering innovation and driving wage and job growth.
  • Vigorously enforce copyright and trademark laws — and ensure they keep pace with new innovations such as cloud computing.
  • Institute civil and criminal penalties to combat IP infringement, especially in the world's fastest-growing markets for information technology, such as China, India, Brazil, and Russia.

World-class patent systems

  • Devote adequate resources to patent offices to ensure they can review applications efficiently and award high-quality patents while weeding out those that are undeserving.

  • Do not discriminate among technologies or types of inventions. 

Technology neutrality

  • Promote technology-neutral principles in government procurement and other policy initiatives.

Spur the Digital Economy by Inspiring Online Confidence and Trust

BSA calls for policies that foster a vibrant online marketplace in which government, citizens and businesses can use information tools with confidence and trust — regardless of whether the tools are mobile, installed on a desktop or served through a cloud. This is a shared responsibility for technology industry, governments, businesses and consumers.
BSA recommends the following:

Consumer privacy and data security            

  • Support development of sound data-stewardship practices to protect consumers’ privacy; bolster security practices to address constantly evolving threats; and promote responsible habits among Internet users.

  • Ensure that privacy policies leave ample room for technological innovation and the development of new services such as cloud computing.

  • Streamline compliance for businesses and reduce confusion for consumers by establishing uniform national standards and requiring that consumers be notified when a breach of their personal information puts them at risk of identity theft, fraud or unlawful activity.

Cross-border data transfers

  • Forge bilateral or multilateral agreements that harmonize the increasingly inconsistent web of rules governing the movement of data across borders.

Supply-chain security

  • Promote international standards for supply-chain audits and security assurance — with intellectual property rights honored and respected by manufacturers and service providers at every stage.

Critical infrastructure

  • Strengthen cybersecurity with voluntary standards that focus on risks in a flexible, non-burdensome manner, so technology companies can innovate faster than threats develop.


  • Enact strong laws to deter and punish cybercrime, such as those prescribed in the Council of Europe Cybercrime Convention.

  • Create specialized cybercrime authorities, including investigators, prosecutors and judges who are well equipped and adequately trained.

  • Overcome the borderless nature of cybercrime by building networks of relationships among law enforcement agencies around the world.

Open Global Markets and Create Business Opportunities

BSA believes that international trade creates jobs and boosts economic growth. This entails eliminating market barriers and discouraging discriminatory procurement practices in the public sector. This is especially important in rapidly growing economies such as Brazil, Russia, India and China.
BSA recommends the following:

Market-opening trade agreements

  • Support trade agreements that open markets to all manner of legitimate goods and services, including cloud computing solutions.

  • Redouble efforts to ensure that trading partners adopt and vigorously enforce modern, effective laws against intellectual property theft.

Invest in the Foundations of the Digital Economy

BSA calls for policies to promote investment in next-generation technologies, including smart infrastructure. This spurs growth and innovation not just in the technology industry but in the broader economy.
BSA recommends the following:

Education and support for research and development

  • Promote educational opportunities in science, technology, engineering and mathematics.

  • Boost funding for basic and applied research at universities and government institutions.


  • Expand e-government programs that allow citizens to interact with government and access public services.

  • Work toward comprehensive government IT plans that are flexible and technology-neutral, and that protect citizens’ privacy and security.

  • Lead by example in adopting cloud computing solutions where appropriate.

Tax policy

  • Ensure tax laws promote investment in new technologies and provide a level playing field for domestic and multinational companies.